Podcasting is sometimes interpreted in the wrong way by many people, I didn’t know exactly what it was until a few days ago. Podcasting is a form of audio AND video (this is often what confuses people) broadcasting on the Internet. Podcasts are episodes of a series that is audio oriented, and what makes podcasting different than listen to music on the go is the RSS. Without syndication, it is not a podcast (keep your eyes out for that), meaning that if you do not see anywhere to subscribe, it is not a podcast.
In 2015 podcast had its 10 year anniversary. 2005 was the start to podcasting when Apple made the move to have them available on Itunes (you can thank Dave Winer and Adam Curry for that one). Dave was one of the creators of RSS and podcast. Time Magazine writes that Dave “helped popularize blogging, podcasting and RSS.” While Adam Curry was the one who had the idea to makde the audio files automatically downloaded to your MP3. The way this would work is you would find a podcast that you were interested in, subscribe, and then every time a new podcast from that person was released the podcast would automatically be downloaded to your computer. From there, the podcast was able to be downloaded to an Ipod or an MP3 player, any on the go device was compatible with these podcasts. This is one of the biggest advantages of podcasts; the availability to listen to them when, where, and however you want.
Today one of the most popular podcasts is Serial. Serial is a spin off from This American Life. “It’s still among the most frequently downloaded and streamed podcasts despite being more than a year old. Some have even named Serial as the driving factor behind the so-called “podcast renaissance” of 2014.” – Time Serial even got its own Pandora station this year, that’s a big step in the podcasting world. Another
popular podcast is Fresh Air, this podcast is NPR’s Peabody award-winning talk show. Podcasting has recently become much more popular due to the mobility that it offers. Podcast listeners often listen on an average of 5 times a week, this is considered the magic number.
In the last year people listening to podcasts has increased by 23%, and to my surprise the same number of Americans listen to podcasts that use Twitter. Podcasts aren’t new but their popularity seems to be rapidly rising. Business Insider says this is most likely due to the increase in mobile digital media consumption along with the amount of podcasts that are now available. As a result of the popular podcasts in 2016, advertisers are beginning to use the space. in 2016 advertisers are projected to spend $35 million on podcasts ads. I guess it’s not that big of a shock that they are investing so much money because their sales have gone up, nearly 2/3 of podcast listeners have made purchases of whatever is being advertised.
Podcasts serve many more purposes now than it did when it was originally created starting in 2004-2005. I think podcasts will continue to rise especially with the current use of advertisements. If you don’t listen to a podcast I suggest you join the majority and get start to. If the popular Serial isn’t your cup of tea, there are many different categories for you to choose from, I’m sure you’ll find one and be hooked. Try listening to “Tell Me Something I Don’t Know”, maybe this will be your new podcast. This is just the intro to give you a preview.