Multimedia storytelling is a popular way of blogging lets say. It is a non-linear form of storytelling that is complementary and non redundant that also includes photos, videos, audio clips and sometimes an interactive element. Typically we see stories on CNN, as shown below which are considered linear. They are straight forward and in my opinion boring. An interactive story gets the reader engaged because there is a lot to do and see. We hear and read a plethora of stories about the Brexit for example. After reading the same story over and over it gets repetitive and the reader loses attention, which is why a multimedia story on it could be better if the journalist is trying to be inventive. Personally when I am able to click around learn new information and watch videos I am more inclined to stay on the website and read the whole story. The majority of people enjoy aesthetically pleasing articles and stories because they are more fun especially when you need to be reading many stories for an assignment.
When a journalist begins preparing for their story they first have to gather all the information possible before heading to the field. In order to create a good multimedia story you need to collect as many pictures, videos, and audio clips as possible because as we know many times we take a few pictures and after the fact realize that they aren’t good enough, or we don’t like them and want to include them in our story.
Therefor the journalist needs to have the idea already planted in their mind that they will continue snapping pictures and videos through out the whole interview, or whatever they are setting out to do or see. Multimedia storytelling is really advancing the story telling abilities all over the world today.Matt Frehner states that if you are going to attempt a multimedia story, you need to have the time to perfect it or there is no point in sharing it.
An example of the interactive multimedia story is shown on the Guardian. It is a story about the Firestorm in Tasmania. You are able to jump from chapter to chapter and see different pictures and read each part as you please. Each chapter includes a video, audio, photos, and a slideshow. Another multimedia platform is Rome. It allows you to see a 360 view of what is trying to be shown. The New York Times has started to incorporate more 360 degree stories, they just came out with an article to introduce it. It is becoming more popular due to the new tools coming out such as google goggles and Samsung VR.
This would be a positive feature to include in your multimedia story to give the reader an incredible visual of what the writer is actually talking about instead of a still image or even a video, these 360 videos are interactive allowing the reader to play around and see what they want when they want. Including a 360 view within the multimedia story that the journalist is publishing is one of the strongest tools in my opinion you can use to grab the reader and help them experience what you experiences. Typically that is all you need for the audience, to show them what you saw and make them understand; connecting to them is usually enough to gain their following. “Multimedia tools provide reporters with a better means to communicate and narrate events to their audiences.”
Multimedia storytelling as shown above is on the rise. New ways to tell traditional stories are being invented and I truly can say I enjoy these new inventions and am excited to see what is yet to come. I am not a big article reader and having interactive ways to learn the information that I need will set me up for a higher success.